QKM robot on November 15, in an interview with a reporter from the Social and Economic Observer, Shi Jinbo, chairman of QKM Analysis Automation Company, smiled.

      QKM Automation, the full name of "Dongguan Li Qun Dynamic Co., LTD.", was established only ten years ago, is a focus on the development, production, sales and application of light high-end industrial robots enterprises, and in 2020 approved the second batch of national "professional new small giant enterprises".

      Shi's mentor, Professor Li Zexiang, is an expert in the field of automation. He and his students have founded well-known companies such as DJI Innovation and Yidong Technology. QKM Automation is one of them. Mr. Li is also known in tech circles as the "sweeping monk."

      In 1999, Li founded China's first sports control company, Gu Hi-tech. As part of Li's team, Shi Jinbo and his mentor got involved in the industry early, helping him analyze market data, and at the same time, you can visit friends in many industries. Later, the city of Dongguan invited Li to participate in the policy. At that time, Guangdong Province also launched a large number of talent introduction policies, which became one of the opportunities for Shi Jinbo to choose to start a business in Songshan Lake.

      QKM robot Shi Jinbo said that the so-called "not serious" mainly stems from the beginning of the business does not rely on any market rules or market information. When it comes to choosing the direction of one's life, the natural choice is industrial robots. On the one hand, she was interested, on the other hand, she thought it would be an opportunity. In the absence of any industry and project support, she ideally believes that under the expectation of an aging population, industrial robots will usher in a huge demand period.

      Setting a good direction, then looking for opportunities, sorting out the situation, survival and making money are not in the first place. On the other hand, perhaps the decision to start a business was also largely driven by youthful bravery. Between finding a job and starting his own business, Shi chose the latter from the start, with the idea of eliminating all possible distractions, such as the inevitable sunk costs of full-time work that could make it difficult to get out of the house later. "In fact, the probability of failure is high."

      Industrial robots are the main products of QKM robot Automation, and its leading products belong to the catalog of "Four base Industries" and the ten key industrial areas of manufacturing power strategy. They have launched 30 models in 9 series such as horizontal multi-joint robots, parallel robots and light six-axis robots, and are the second company in the world with various industrial robot products. The core achievement of its independent innovation is a new generation of distributed intelligent controller and robot graphical development platform integrating drive, control and electricity. The former breaks the bottleneck that the core parts of the robot controller mainly rely on imports, and the latter mainly fills the blank in the field of flexible intelligent application of domestic robots, and solves the problems of difficult use and debugging of industrial robots.

      Shi Jinbo said that the development of QKM automation has been clear from beginning to end, to make a nation has a subversive product in the bones, to say that this enterprise product to solve the future of China's human economic and social shortage problem.

The mission of this enterprise is serious.

      Breaking up the "hard"

      Shi is not afraid of difficulties, and she can do it. She was more afraid of "sleepiness," which she explained as a kind of confusion. "The biggest psychological pressure for entrepreneurs is always facing something we don't necessarily understand." As a company grows, there will always be things we are not good at or even haven't done. Whether in the early days or ten years later, I have been facing difficulties, but when I figure out the problems and solve them one by one, even if they are difficult, they are not difficulties. The biggest difficulty is confusion."

      In this process, the team needs to take the time to identify the problem, clarify the mechanisms, and then find a solution. The process of finding a solution is the really hard part.

      In 2013, the QKM robot Automation team underwent a major change. It was two years into the venture, and during this time, the team's five founders were busy returning to the market and exploring the direction. But Skimpole thinks it's time to put an end to this headless state. He has to think about what this company is about. The final result of the team discussion is to make a product.

      Don't be a follower, be subversive, to be a "full-time" member of such a product team, "Alin" is a necessary but not sufficient condition. At the time, several members were still part-time and chose to leave at the time.

      Since the complexity of industrial robots is needless to say, products should be oriented to industrial customers, and ordinary factories are difficult to get rid of the state of low profits. This is equivalent to trying to earn this money despite the meager profits of the factory. It's hard because the factory itself is very hard. In this case, it is very important to think about how to build the value of the product. The important thing is to clearly define in principle what problem the product will solve and what value it will create.

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